Customer Business Development/Sales

Your challenge - to make sure she chooses our brands every time she shops.

Our commitment

The Customer Business Development concept, which P&G pioneered, came from recognising that two-way partnerships with our customers are fundamental to the growth of our business.

CBD lead the interface with our customers and develop strategic selling concepts and activities to grow P&G's business and the customers' sales. In this sense, the role of CBD is more than "selling" - it's a P&G-specific approach which enables us to grow business by working as a "strategic partner" with all functions in our customers, not just as a supplier agreeing deals with the buyer.

We work with our customers, whether at retail, distributors, headquarters, influencers or end-users, to align strategies and exchange capabilities, competencies and assets. The common objective is that both companies achieve greater turnover, market share and profitability than they could have achieved separately. This creates indispensible partnerships with our customers where we actively work to co-create and capture value.