In Master Data IT, we work very closely with our business partners from multiple domains like Research & Development, Supply Chain, Sales and Marketing to design, deliver and support IT processes powered by digital solutions. It is critical to flow P&G products to the market. In this space we are touching product master data in each life cycle stage ensuring that required product attributes are maintained on time and with quality. It starts from very basic data like product code or weight, but we also provide solutions to maintain pricing or such specific and sophisticated attributes, like temperature control. Just imagine product with incorrect or missing weight & dimension – how can it fit to box or to shelf in the supermarket? Or what if set incorrect price in our system – how can we deliver it to Consumer? Therefore, Master Data space is so vital to ensure P&G can produce, ship and delight our Consumers. All this is supported by modern technologies and platforms which we are leveraging to drive automation, speed, and quality.