Building innovative Instore execution with real time data
Retail X Modular is a modern tool for instore audits for Store Development Organizations across the globe. It creates a competitive advantage for P&G Store Development Organization with innovative technologies that maximize store performance, optimize field coverage investment, and increase sales store by store. The project is a consequence of many Retail Execution implementations in different markets for the past 10 years. P&G's internal team has built domain knowledge and collected expectations across the markets that allows to build a customizable product that fulfils many of them. Rx Modular leverages industry leading technology of Salesforce Platform and P&G Salesforce CoE engagement.
This allows us to build a quality and sustainable product that scales and allows the use of many off the shelf features. It enables and supports Citizen Development where local SDO organizations can extend the capabilities by self-organized and, in many cases, hands on development supported by CoE resources. RetailX Modular allows real time data from Instore Execution, enabling data oriented smart business decisions, raising the bar in terms of service provided by merchandising Agencies. Development process organized in Agile way allows to steer the focus on the areas bringing biggest value to Store Development Organizations. Rx Modular opens the door for business transformation to collect specific facts instead of full audit readings, triggering time saving in the field. The technologies used in this project included Azure as photo storage and middleware, API enabled Salesforce as backend, React Native as a base for cross platform mobile application. The key success of this project was a modularized product on a modern platform, that can be tailored to market needs and enables Business Intelligence or real time (or almost real time) data.