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Brand Management - eCommerce Media Strategy Manager

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Description
Procter & Gamble is seeking to fill this newly-created position in its North America Fabric Care business unit in Cincinnati, OH.

While P&G’s eCommerce sales continue to accelerate year-over-year, its investment across eRetail media platforms also continues to climb, becoming a critical and essential place to win point-of-market-entry consumers and create strong value for P&G. This media landscape is expanding across both eRetail search and display platforms, along with new, emerging ad products as well.

This position will effectively navigate this media landscape, identifying clear “where to play” and “how to win” media choices and plans, allowing P&G Fabric Care to win now and in the future.
Responsibilities and Duties:
- Acts as the leader over all eCommerce investment across key retail partners, including eRetail search, display and rich, emerging media
- Effectively navigates an increasingly complex and fragmented media landscape to position P&G Fabric Care to win
- Understands the business unit’s key growth strategies to drive P&G Fabric Care’s total brand and product portfolio
- Initiates test-and-learn programs, including establishing success criteria and measurement plans across emerging and existing eCommerce media platforms
- Consistently optimizes plans to ensure consumers are effectively and efficiently moved through the purchase funnel
- Negotiates favorable financial terms and “added-value” for P&G Fabric Care across the media landscape
- Adheres to a growth- and performance-driven mindset


Job Location:
- The position will be located in Cincinnati, OH.

Qualifications

Qualifications:

-Bachelor’s degree required, MBA preferred

-3-5 years of experience; media agency experience and/or client-side performance-driven media experience preferred

-Experience with search engine optimization (SEO) and search engine marketing (SEM)

-Strong knowledge of eCommerce media, including both Search (eRetail) and Display

-Must be curious, collaborative, flexible and agile

-Position requires a willingness to continue to learn and develop undisputed mastery in an emerging area



Pay is based on experience and capability. You will be expected to be able to move/relocate throughout your career


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.


Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.


Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job locations:
Cincinnati, Ohio
Job Type: Full-time Req No: BRM00001078
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