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Brand Management - P&G Target Team Digital Marketing Manager

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Description

We are seeking a marketer with a strong digital and ecommerce background to join our marketing team on the P&G Target Team, based in Minneapolis, MN as a Customer Team Marketing Manager of Digital and ecommerce focusing on the success of all of P&Gs brands in the digital space at Target.


This marketing manager at P&G will lead the thinking on how to win in digital and ecommerce with breakthrough and best in class approaches to digital business. Winning together in digital is a top priority for both Target and P&G leadership, and the role will offer high visibility to both Target and P&G stakeholder. This role will require significant thought leadership and collaboration with marketers working across P&Gs product categories who will be executing according to this marketer’s guidance. Additionally, this role will call on key stakeholders at Target, one of P&G’s largest customers.


Key Responsibilities:


Partner with Target to Create Joint Value in Omni / Ecommerce / Digital:


- Act as thought leader in digital to enable significant value creation for both

Target and P&G. For example:

- How can Target and P&G partner to drive new guests, more trips, market

basket and sales via the acceleration of Shipt?

- Partner with leaders at Target to create connections between key

organizations which touch aspects of digital (data science, TMN, Site

Merchandizing, etc.)

- Work with agencies and Target to create the consumer messaging strategy

for adoption/optimization

- Execute programs with excellence, optimize and reiterate to create

maximum value for Target and P&G

- Lead the Digital/Omni Team

- Partner with the P&G Digital Sales Director to lead the P&G Target Digital

multi-functional team, consisting of sales, operations, marketing and

finance.

- eCommerce and Search Innovation and Strategy (initiative + Base

business)

- Develop plans to win in digital, and create best in class ecommerce and

search execution guidance, including paid and organic search strategy,

product detail pages, search term identification and placement to enable

turnkey execution

- Partner closely with Search agency to constantly innovate, and drive

effectiveness and efficiency in this space

- Lead P&G’s digital content for Target.com and ratings and reviews onsite

- Act as owner of the agency relationship, including expectation setting,

process development, oversight and management.



The Ideal Candidate


We are looking for someone who is passionate about digital marketing, innovation and commerce, and is energized by working with multiple stakeholders and finding creative solutions.


Key characteristics of an ideal candidate is someone who exhibits:


1) Leadership: This role requires strong leadership of a multi-functional team. It

will also require an ability to lead the thinking on P&G’s digital and

ecommerce strategies.

2) Collaboration: Working seamlessly with multiple stakeholders internally,

cross functionally, and externally will be critical to success in this role.

3) Influencing skills: This role will require influencing Target, the customer, as

well as P&G categories on joint value creation, process creation and best

practice implementation. Ability to engage senior level external stakeholders

at Target, the customer, will be critical to success.

4) Innovative thinking: This space is rapidly evolving and very complex. We

need a candidate who can see through complexity to find solutions which

drive the most value.

5) Digital expertise: We need someone who is able to bring outside best

practices in and find ways to jointly create value for Target and P&G in the

digital space. This will require strong knowledge of digital trends, metrics,

and capabilities.




Qualifications

Requirements:


-5+ years of work experience required; CPG, Digital, DTC brand

experience preferred

-A Bachelors degree

-Strong analytical skills, ability to manipulate data from multiple sources,

and understanding of digital metrics

-Ability to relocate to Minneapolis, MN

-Preferred: Experience with Target or other mass retail customer


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.


No immigration sponsorship is available for this position. Procter & Gamble does not sponsor candidates for permanent residency except in some areas that in Procter & Gamble's sole discretion require highly specialized backgrounds.


Procter & Gamble participates in e-verify as required by law.


Qualified individuals will not be disadvantaged based on being unemployed.


Job locations:
Cincinnati, Ohio; Minneapolis, Minnesota
Job Type: Full-time Req No: BRM00001450
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