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Consumer & Market Knowledge - Consumer Strategy Workshop
Are you an intellectually curious individual who is passionate about uncovering human needs and desires?
Procter & Gamble would like to invite you to experience how P&G drives strategy through consumer expertise and analytics by participating in our Consumer & Market Knowledge Summer Camp program (Consumer Strategy Workshop) to be held July 2019 at our global headquarters in Cincinnati, Ohio!
What is Consumer & Market Knowledge (CMK)?
Are you energized by using integrative thinking to take on tough business problems, using diverse sources of knowledge from analytics to psychology?
Are you able to discover the story in all the noise and identify what really matters?
If so, then a role in the Consumer & Market Knowledge (CMK) organization is for you! In CMK we combine Analytics & Insights to directly influence business strategy, product design, pricing, media investments, retail, and go to market strategy… and much more! We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we build exciting in-store and online shopper experiences? And… what’s next?
Your role in CMK is like an internal, active, and influential business strategy consultant, whose role it is to ensure that consumer and shopper Analytics & Insights are the foundations of our business strategy and execution. You are part of a multi-functional business team, working closely with Brand Management, Finance, Sales, R&D, and others, constantly exploring new opportunities for business growth. Your key to success will be your ability to build on and combine soft skills with analytical skills, and use integrative thinking to convey research findings to drive actions with your key business partners across levels and functions.
We believe people are endlessly fascinating and there’s always something new to discover. One day you could be exploring human decision-making and how the brain works and another deep-diving into big data sets to spot patterns and build insights to shape P&G business strategies. You will be growing your skills day in and day out, as you will be connecting with internal and external experts to explore new ways to learn and you will be exchanging your findings with the CMK family.
What is Consumer Strategy Workshop (CSW)?
A learning experience that focuses on what it means to drive consumer insights and analytics into business strategy at P&G. This is an excellent opportunity to interact with a diverse group of top students from around the country, as well as current CMK employees. At the end of the program, participants will have an opportunity to interview for an internship position for summer 2020!
What will it cost?
Nothing! Students chosen to participate will be our guests in Cincinnati. P&G will cover all travel and lodging expenses.
Desired skills & qualifications:
You should be entering your junior year (within 3 years of graduating with a Bachelor’s degree). All fields of study are acceptable (Business, Engineering, Liberal Arts, Social Sciences, etc.)
We are looking for students engaged in extracurricular activities, with analytical skills and team orientation, “can-do” attitude, and ability to deliver breakthrough results. Specifically:
- Strong analytical skills, using multiple data sources. Comfortable with data analysis.
- Creativity, innovation, initiative, follow-through, communication, and priority-setting.
- Data Analytics, Social Studies or anthropological /psychology background a plus (optional).
- Ability to contribute and influence across levels and functions.
- Good academic standing
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
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