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Consumer & Market Knowledge - Freshman Leadership Forum
Are you an intellectually curious individual who is passionate about uncovering human needs and desires?
Then join us for Procter & Gamble's Consumer & Market Knowledge (CMK) Freshman Leadership Forum. The Forum is a student program designed to reach top diverse students and others in their freshman year of an undergraduate degree to expose them to the type of opportunities available in CMK. The forum will be held in April at our global headquarters in Cincinnati, Ohio. Travel and accommodation expenses will be paid by P&G for all participants.
You will meet other top undergraduate students from all over the country as well as have the chance to speak candidly with P&G CMK managers about corporate America and our P&G culture. You will also learn more about the opportunity to interview for a CMK Internship for the summer of 2021.
While P&G is a leader in consumer packaged goods, it's the people behind our brands that make us stand out. The interaction you'll have with these diverse and talented people will give you a flavor of the culture and what it would be like to work at P&G.
What is CMK?
In CMK, we combine Analytics & Insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy… and much more! We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we build exciting in-store and online shopper experiences? And… What’s next?
A balanced curiosity regarding the world of business and CMK along with leadership ability is required for those interested. You will be expected to have and maintain high academic standards with your education institution.
We are looking for Undergraduate students who will graduate in 2022. All fields of study are accepted (Business, Engineering, Liberal Arts, Social Sciences, etc.)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
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