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Strategic Media Planner

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As the Strategic Media Planner, you will:

  • Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc. 
  • Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.
  • Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are
  • created and delivered in line with brand plans.
  • Evaluate existing and emerging media opportunities and brings forward recommendations /POVs.
  • Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

We are looking for driven individuals with a bias for action who:

  • Collaborate and are comfortable working as part of a team and on individual projects
  • Apply critical thinking, strong problem-solving skills and attention to detail
  • Are self-assured and composed to drive influence with more senior individuals across the business
  • Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
  • Communicate effectively and leverage verbal and visual communication to drive action.
  • Operate with Discipline with relentless attention to Detail and Strong Project Management Skills
  • Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions. 


Required Qualifications

  • 4+ years of strategic media planning experience
  • Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
  • Proficient in Microsoft Office
  • TV experience a must

Preferred Qualifications

  • 4+ Years Agency Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred
  • Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans. 
  • Experience in TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.
  • Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor. 

Immigration sponsorship is not available for this role.  As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency.  However, Procter & Gamble may make exceptions on a discretionary basis.  Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law. 

Qualified individuals will not be disadvantaged based on being unemployed.

Job locations:
Cincinnati, Ohio, United States; Boston, Massachusetts, United States
Job Type: Full time Job categories: Brand Management/Marketing Req No: R000063798
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