Consumer & Market Knowledge Function - Research Associate Manager / Research Manager
Applying consumer and market based insights and drivers to guide business unit where to go and how to play choices, innovation planning, and actions to reach & delight more consumers
Applying consumer insights to guide brand strategy, develop and refine consumer communications and enable right-time marketing effectiveness.
Applying consumer, shopper, retail and market-based insights & drivers to guide retail strategy and drive advantage for P&G brands at the first moment of truth.
Applying consumer and market-based insights and drivers to guide the delivery of optimized initiatives, base brands and portfolios, to drive investment effectiveness and efficiency of P&G activities.
- Fluent oral English, Good written English.
- Good at communication, within diversified organization.
- Strong technical mastery on basic data read and analysis. Ability to integrate data from multiple sources and provide insightful recommendation.
- Collaborative with business partners
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