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Brand Management Function - Media Planning Manager
- Lead Media Objective &Strategy-translate business objective into media objective & KPI
- Define media strategy
- Annual media budget allocation plan based on penetration driven model
- Develop annual media calendar
- Recommendation on each media platform for how to win
- Recommend test and learn plan
- Lead media Join Business Plan and content innovation development
- Work with BO & Publishers to develop media JBP
- Lead BE plan development based on campaign idea
- Lead media test & learn plan (e.g. HHIU, new format
- Lead social media/content plan
- Plan social media calendar & right social platforms
- Recommend any new emerging social media vehicles
- Integration of social media and push media to maximize social campaign impact
- Lead execution excellence
- Collaborate with BO to ensure campaign to delivery KPI
- Identify opportunity and driver to improve execution
- Build up media end to end planning capability
- Build up new capability via collaborate with BO
- in-touch with external to get BIC cases and set up right capability in RBU
- 5 years+ experience in media plan and execution either from FMCG or from media agency.
- Strong knowledge of digital and social is able to integrate various platform thinking seamlessly.
- Strong ability to translate consumer insights, data to sound media strategy.
- Strong leadership and influence skill to deliver strong media thinking for internal shareholder.
- Strong analytical skills, attention to details and numerical accuracy.
- Able to lead day-to-day media operations with media agencies and internal stakeholders.
- Demonstrate ability to lead change and drive innovation in media space.
All of our hiring in China will follow the China Government Employment Regulation, foreign candidate applying for mainland China's position should comply with local laws and regulations on foreigner employment management, please kindly visit the following website to understand more of this regulation.
Please kindly input your name in both Chinese characters and Pinyin when you fill in the form. Thank you!
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