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Senior Brand Manager

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Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Vietnam via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

Demonstrate positive relationship building skills in initial engagements with multi-functional teams

Deliver Scorecard Business Targets, in line with the goals of the Business Unit

Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design

Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers

Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs

Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives

Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of consumers

Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the delivery team for execution

Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.

Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
2-3 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG
Excellent forward-thinking, strategic and courageous leadership skills
Strengths with strategic and analytical thinking
An ability to drive innovation and brand growth
Strong ability to communicate and team capabilities
Possess strong market knowledge of Vietnam as the role requires local consumer understanding to develop brand equity and marketing strategies for the market

About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job locations:
Ho Chi Minh City, Ho Chi Minh, Vietnam
Job Type: Full-time Job categories: Brand: Brand Management / Marketing Req No: BRM00001999
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