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Digital Media Manager

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  • Lead Digital Execution acrosscampaigns/platforms/programmatic/search

  • Coordinate with agency for campaign set up

  • Campaign optimizations to improve metrics across funnel

  • Campaign tracking to ensure on target delivery

  • Co-Lead performance structure across Brands through campaign optimization, exploring best practices for Ecommerce campaign set ups

  • Campaign optimizations to improve lower funnel metrics like ROAS and conversions

  • Co-leading first party audience strategy including plans for data collection and deployment of data management platforms, to set up audience data bank for P&GPakistan

  • Use first party data to create lookalike audiencesto deliver targeted reach at scale, in a cost-effective way for awareness and consideration with the right audiences at the right time with the right message to increase brand trial

  • Establishingbest practices of Digital Do’s andDon'ts, Audiences and Creatives


Qualifications

  • Have at least3 years of experience across performance media channels
  • Have practical experience managing and delivering results across paid media channels: Paid Search, Paid Social, Programmatic, ivideo
  • Have worked and delivered performance metrics: ROAS and other conversion based goals
  • Be up to date with trends and best practices across digital media
  • Be familiar with key cost, viewability and conversion delivery metrics – CPM, CTR, VTR, IS, ROAS
  • Have the ability to leverage 1P, 2P and 3P data for digital campaigns
  • Have the ability to lead change and drive innovation
  • Have high collaboration skills internally and externally, should be logical, meticulous & have high attention to details
  • Be comfortable to operate under complex, fast-paced & agile structure  
  • Digital certifications will be a plus

Job locations:
Karachi, Sindh, Pakistan
Job Type: Full time Job categories: Brand Management/Marketing Req No: R000054059
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