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Associate Manager - Consumer and Market Knowledge

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Are you energized by using integrative thinking to solve tough business problems, using diverse sources of knowledge from analytics to psychology?
Are you an intellectually curious individual who is passionate about uncovering human needs and desires? Do you enjoy studying human behavior and translating that into compelling stories that will help us better know how to serve our consumer?
Are you able to discover the story in all the noise and identify what really matters, whether it’s from interviewing consumers to analyzing data sets?
If so, then a role in the Consumer & Market Knowledge (CMK) organization is for you! In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy … and much more! We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we build exciting in-store and online shopper experiences? And… What's next?

Your role as a manager in CMK:
  • You will act as an internal, active and influential business strategy consultant, ensuring that consumer and shopper analytics and insights are the foundations of our business strategy and execution.
  • You are part of a multi-functional business team, working closely with Brand Management, Finance, Sales, R&D, and others, constantly exploring new opportunities for business growth.
  • Your key to success will be your ability to build on and combine soft social skills with analytical skills to convey research findings to drive actions with your key business partners.
  • We believe people are endlessly fascinating and there’s always something new to discover. One day you could be exploring human decision-making & how the brain works and another deep-diving into big data sets to spot patterns and build findings to craft P&G business strategies.
  • You will be growing your skills day-in, day-out, by connecting with internal & external experts to explore new ways to learn and by exchanging your findings with the CMK family.
So, here’s your opportunity. We’re looking for passionate and driven individuals to join our thriving analytics and insights team. Join CMK and help us anticipate what consumers want and find out what they need.

To be a good fit, you will have a College degree and have proven the following:
  • Bachelors Degree in Business Management, Science, Engineering, Economics or Commerce a plus but not required. Ideally you should be comfortable analyzing quantitative data.
  • 1-2 years of experience in consumer understanding, insights generation and the development and implementation of consumer-facing communication and business models will be an asset but not a requirement
  • Ability to execute Do-It-Yourself (DIY) and Supplier-led research with excellence
  • Data Analysis to sort, filter, cross-tab data (pivot tables), define complex formulas, and visualize results
  • Ability to effectively communicate the body of evidence through a variety of written, verbal, and visual communication methods (e.g. digital visualization tools, displayed thinking) to build compelling consumer stories and drive them into business action
  • Ability to demonstrate existing knowledge of consumer problems (e.g. macro-shifts), existing & emerging industries and technologies (e.g. Google search), and consumer behaviors (e.g. behavioral science principles)
  • Curiosity and bias for action: This will be a new and dynamic organization and the team will be charging new ground for P&G, so it will imperative that this person approach things with a sense of curiosity and willingness to innovate, learn and lead change.
You will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.
Qualified individuals will not be disadvantaged based on being unemployed.
Job locations:
Manila, National Capital Region
Job Type: Full-time Req No: CMK00001338
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