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P&G Target Team Guest Insights Director
Are you energized by solving tough business problems, using diverse sources of knowledge from analytics to psychology? Are you curious? If so, then a role in the Consumer & Market Knowledge (CMK) organization is for you! In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy … and much more. We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers
The P&G Target Team Guest Insights Director is responsible for the development and execution of guest-focused strategies designed to build the joint P&G + Target business. More specifically, this role leads development of the team's guest (shopper) learning priorities, collaborating with the team's leadership and Target to define top actionable business outcomes. The Guest Insights Director then leverages a roster of internal and external resources to understand guests, identify key business drivers, and build actionable insights and present them across the working teams and leadership (both at P&G and Target). This role will work against the highest-priority guest focus areas for the team, including retailer business strategy, distribution, merchandising, and shelving strategy, across the entire P&G brand and category portfolio, and the role will have exceptional visibility to P&G and Target leadership. This role has huge strategic scope and impact potential, and is a core part of Analytics & Insights leadership at P&G.
The ideal candidate for this role is:
Experienced with Consumer/Shopper Insights: We are seeking candidates with experience managing the development of consumer/shopper insights, including the development of learning plans, leading strategic discussions to connect business strategy to insight work, and overseeing the execution of consumer insight work. Further, we seek a candidate with experience across a range of insights-gathering techniques from primary consumer research, to consumer listening techniques, with a focus on digital learning approaches.
Human Insight-Based Storytelling: This role is about more than executing research/listening and summarizing learnings--it is a leadership change-agent role! We seek candidates with passion and experience to "separate the signal from the noise" to find true insights and then weave together human stories that help us understand human behavior and attitudes, and ground them in business strategy and execution. The only valuable insight is the one that is acted on!
Comfort in Presenting to Leadership: This is a leadership role that is visible both within P&G leadership as well as with our partner, Target. We expect the Human Insights Director to have command both of the content and stories they tell, but also be able to engage leaders persuasively to inspire action and confidence. Experience with leadership- or client-facing roles is a key qualification for this role.
Independent: While this role reports to (and will be well-supported by) the P&G Target Team Analytics & Insights Officer, it is also designed to be largely independent. The ideal candidate should be a self-starter and be motivated to build independent ownership of learning plans, execution, and outcomes, and will be rewarded based on their ability to drive results from their work.
Intellectually Curious: We expect the Guest Insights Director to drive competitive advantage for P&G by penetrating guest behavior and insights more deeply than just at a surface level. Often, true insights require combining knowledge from multiple perspectives to achieve a deeper and more valuable understanding of shopper behavior. We seek a leader who is curious, resourceful, and disciplined to build insights and stories that are uniquely valuable!
5+ years of managing the development of consumer/shopper insights; this experience could be client-side or vendor-side
Insights work with retail or CPG is preferred but not required
Have exposure or interest in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, IDIs, JTBD, metaphor elicitation) and quantitative (idea testing, implicit testing, and tracking) research
Demonstrated skill in data visualization and/or graphic design and excellent in storytelling
All degrees considered, preferred areas of study in Anthropology, Human Factors, Cognitive Psychology, Cognitive Sciences, Human Centered Design, or similar field
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
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