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India A&I Director
P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of hardworking teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters. Are you energized to know your Consumers requirements and the market Insights? By using integrative thinking to seek tough business problems, Using diverse sources of knowledge from analytics to psychology? Are you an intellectually curious individual who is passionate about uncovering human needs and desires? Are you able to discover the story in all the noise and identify what really matters? If so, the Consumer & Market Knowledge (CMK) role is for you! In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy and much more! We use our boundless curiosity to discover Consumers Requirements, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and good research. We use state of the art analytics tools to dig deep in the data, identifying key business drivers and assessing the impact of investments like advertising and in store promotions. We use big data sources and analytics to understand consumers, markets, and retailers.
Roles and Responsibilities
This role leads the thinking on understanding people and uncovering insights and serves as a resource to the broader CMK community. It builds internal training to enable our business to lead and inspire cross-functional teams that explore and understand our consumers’ experiences and unmet needs. It defines consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible and compelling frameworks. The role trains the organization to move from abstract to concrete insights. This role is located in the Regional HQ location
- Master in Business Administration
- Strong communication (presentation, written, and listening) skills
- Tight-knit partnership skills and the ability to work within diverse organizations and teams
- Desire/passion to transform how decisions are made through ad hoc & scaled application of analytics & Insights
- Shown success at deriving insight from data and successfully communicating those insights to drive action
- 8-12 years of experience in Consumer-Facing roles in CPG (FMCG), banking, analytics & or consulting
Dedication from Us:
You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility, in creative work spaces where new ideas flourish. All the while, you'll receive outstanding training to help you become a leader in your field. It is not just about what you'll do, but how you'll feel: encouraged, valued, purposeful, challenged, heard, and inspired.
What we Offer:
Continuous mentorship – you will collaborate with passionate peers and receive both formal training as well as day-to-day mentoring from your manager dynamic and supportive work environment– employees are at the centre, we value every individual and support initiatives, promoting agility and work/life balance.
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