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Brand Manager

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We are looking for a self motivated, bright Brand Manager who is passionate about brand building and will want to leverage that passion every day.

This person has a willingness to learn and roll up their sleeves and tackle various initiatives. The Assistant Brand Manager will be working to help deliver best-in-class regional marketing strategies that will create maximum value for the company. Working alongside the Regional Brand team and working closely with colleagues across the Latin America markets, the Assistant Brand Manager will assist in delivering superior brand plans, consumer understanding, performance tracking and competitive assessment that will help increase sales, grow market share, and improve consumer experience.

Main Responsibilities

  • Be a brand builder by shaping the regional strategy, vision and commercial execution with LA markets to drive sales, increase market share and brand profitability. Work closely with internal and external partners to help develop regional brand content and assure that it is supporting brand direction/strategy and business objectives.

  • Ensure all brand marketing projects are supported by business strategy, objectives and insights. Lead cross-functional teams and agencies to build consumer engagement plans.

  • Provide the regional team relevant consumer & market insights for innovation and communication initiatives. Manage brand marketing budget.

Just so you know

  • We are located in Panamá

  • We offer a competitive salary and a benefit package that includes Life and Medical Insurance, flexible schedule and more.

  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

About Us

We’re the champions of P&G’s 95,000+ employees. We’re more than just benefits and payroll (but you’ll find that, too). In HR, you’ll be a business-integrated partner at the heart of helping some of the world’s greatest professional talent – including yourself – and you’ll do it in the 70+ countries where we operate. You’ll drive growth with our business leaders across the globe, enable our people to perform at their peak each day, nurture our culture through inclusion, coaching, policy and stewardship, and more.

We produce globally recognized brands, and we grow and embrace the best business leaders in the industry. For more than 175 years, we have been innovating to touch and improve consumers’ lives. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Olay®, Oral-B®, Pampers®, Pantene®, Tide®, and Vicks®. Our community includes operations in approximately 70 countries worldwide. Do you want to know more about P&G and our brands? Please visit for the latest news and information.

  • Bachelor’s Degree or equivalent

  • 3-5 years related brand marketing experience

  • Obsess over marketing, advertising & brand building Preferable (Experience will be valuated)

  • Trade Marketing or sales experience - Familiarity with content and media landscape - Digital Marketing or Social Media management.

  • Thorough understanding of marketing mix and KPIs Skills and Advanced English

  • Experience managing budgets/brand financials

  • Highly organized, independent and detail oriented with strong follow-up skills

  • Strong time management, planning and project execution skills - Excellent written and verbal communication skills

  • Strong interpersonal skills with the ability to build strong collaborative relationships

  • Resourcefulness Systems - Strong PowerPoint and presentation skills, proficiency in Outlook, Word and Excel - Analytic platforms (i.e. Nielsen, Close Up, IQVIA, Retail Index)

Job locations:
Panama, Panamá, Panama
Job Type: Full time Job categories: Brand Management/Marketing Req No: R000011341
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