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Digital Media Specialist – Programmatic or Social (m/f/d)

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Are you passionate about working for Germany’s biggest advertiser and the world’s largest consumer goods company? Do you want to initiate a rewarding career where the focus is on continuous learning & growth?Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right? We invite you to apply and join us now!


From its foundation 185 years ago as a soap and candle start-up, P&G today is a leading consumer goods company. We are home to iconic, trusted brands that touch 5 billion consumers worldwide and make life a little bit easier in small but meaningful ways.

We want you to bring your insight, creativity, and passion to join our dedicated teams who have helped us grow into a global company.

Our people are our greatest asset: with our philosophy of promotion from within, we place strong emphasis on employee development and are committed to finding and fostering world-class talent. Learn from our inspiring leaders, shape our supportive and welcoming culture, and place your personal development at the core of your work!


Working in brand management at P&G means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by embracing new technologies and driving innovation.

Within the Brand Management Media function, you might join P&G in our media team, where you can work as a Programmatic or Social Media Specialist.

As a Digital Media Specialist, you will:

  • End to end execute digital campaigns (in programmatic or social): incl. campaign design, set-up / implementation, pacing & optimization, and evaluation.

  • Analyze, track and optimize campaigns on an ongoing basis. Measure the campaigns' pacing and performance, report it, and proactively make strategic recommendations to meet campaign goals and improve performance.

  • Evaluate campaigns, measuring impact and effectiveness. Be responsible for campaign reporting; and present recap and insights to media planners and brand teams.

  • Keep up to date with DSP / Platform updates, bugs, trainings; and raise issues or areas of opportunity for improvement within ecosystem capabilities.

  • Work together with our Marketing Technologists to enable and deliver a consumer centric data strategy. Understand basic data structure, business fit and flows across involved systems.

  • Work on special projects related to innovation and digital trial plans.



  • You have experience with digital campaigns’ set up, optimization & reporting.

  • Preferably you have some experience working with Consumer-Packaged Goods’ companies.

  • You have completed an apprenticeship and/or a study background in media or a related field

  • You are accountable, independent, organized, curious, dedicated, analytical.

  • You communicate fluently in English. German skills are a plus

  • For both specializations it is a plus if you have experience with Adserving & Audit Tools’ management (Flashtalking, MOAT, Nielsen DAR)

  • Programmatic Specialist: Experience with the Microsoft Office Package, DSP

  • Social Specialist: Experience with the Microsoft Office Package, Biddable digital Platforms such as Facebook Business Manager, TikTok for Business, Google search and YouTube, Amazon search


  • Responsibilities as of Day 1 – You will have total ownership of your projects from the beginning

  • Business topics at the heart of today’s news – Evolving channels, competition, and customers' reality makes working in a consumer good's business dynamic every single day.

  • A permanent employment contract with a competitive salary in the chemical tariff and a wide range of social benefits (e.g., flexible work environment, company pension plan, Christmas and vacation bonus, stock purchasing programs, campus services such as fitness center, dry cleaning, etc.).

  • Recognized powerful marketing skills – We will constantly help you improve your marketing knowledge and management abilities.

  • A customized personal development plan including relevant coaching, mentorship, training-on-the-job, and a large portfolio of individual upskilling opportunities (e.g., functional Brand Colleges, P&G Leadership Academy, multi-day courses on brand building frameworks, digital media, effective business writing, and many more)

  • Diverse career perspectives with new job assignments every few years to gain experience in different areas of Media and Brand Management and with the opportunity to work abroad.

  • Dynamic and respectful work environment – Our employees are at the core of everything we do. We value every individual and encourage initiatives, promoting agility and work/life balance. Flexible work arrangements will be available, with the opportunity to work a few days a week from home.

  • Opportunity to engage in our various employee programs (e.g., National Diversity Team & New Hire Network activities, inspirational Leadership sessions with in- & external speakers, sports groups for running & football).


To optimally prepare for our online assessment & interviews, make sure you fully understand our application process.

  • CV as a separate document

  • Copy of education certificates (e. g. school, certificate of apprenticeship, university degree (if applicable))

  • Copy of relevant work, internship and volunteering certificates or reference letters

Please upload all documents in the "CV/Resume" field. Incomplete applications may lead to delays in the recruitment process.


P&G is an equal opportunity employer, where respect, diversity, and inclusion are the cornerstones of our culture. We create a company in which all people have the same access and the same chance to learn, grow, succeed, and develop. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, sexual identification, age, marital status, veteran status, disability status, or any other legally protected factor.

To ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey, we have made sure our hiring process is flexible and accessible. From the application to interviews, our team will adapt to your needs and what works best to help you show us your best. To learn more about the P&G Disability Accommodation process, click here.

Job locations:
Schwalbach am Taunus, Hesse, Germany
Job Type: Full time Job categories: Brand Management/Marketing Req No: R000058070
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