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Integrated Media Manager (m/f/d)
We are looking for a passionate individual who can lead our media campaigns with the mentality of a business owner, bringing our brands’ vision and strategy to life for our consumers! Together, we'll continue to build leading brand experiences and make a difference for over 100 million consumers living in Germany, Austria and Switzerland - every single day. Pretty cool, right?
WHAT TO EXPECT
Meaningful work from Day 1: From Day 1, you’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
Continuous Development: Our culture is built on a foundation of continually developing our people. At P&G we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
Empowering Culture: You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.
YOUR ROLE
You will be an integrative part of our dedicated in-house media team that will deliver outstanding media plans, engage and delight consumers with our iconic brands, and drive business results together with our brand managers.
Lead and manage our integrated media strategy and planning for a portfolio of brands across all media channels including TV, digital, print, OOH, etc. determining role of channels and media mix to best resonate with our audiences.
Drive insights and develop digital media strategies to effectively reach the identified target audience and deliver strong media results.
Leverage media planning tools, data, market understanding and a consumer-centric approach to conduct scenario planning and audience analysis
Closely partner with Digital Planner to ensure digital campaigns are successfully translated from planning to execution.
Build and manage relationships with external media vendors and tech partners as well as P&G brand and insights team.
Present innovative ideas about campaigns’ strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends.
Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.
Qualifications
WORK EXPERIENCE AND SKILLS NEEDED
Must-Have: Experience with integrated media planning in an agency or brand setting.
Subject matter expertise in all media channels with a particular focus on TV and digital.
Experience using industry standard planning tools & data sets to create data-driven media plans.
Knowledge of Germany media landscape.
You have completed a university degree or apprenticeship with respective work experience in Media.
Experience managing and working with multiple partners and campaigns.
Attention to detail, entrepreneurial and growth mindset, analytical, innovative.
You communicate fluently in English. German skills are a plus.
Preferable: Experience working with Consumer-Packaged Goods’ companies is highly appreciated.
Software, equipment and tools
Must-Have: Microsoft Office Package (in particular, excellent Excel skills).
Experience with Programmatic Buying Platforms such as DV360 or The Trade Desk.
Preferable: Experience with Adserving & Audit Tools’ management (Flashtalking, MOAT, Nielsen DAR) is a plus.
WHAT WE OFFER YOU
Responsibilities as of Day 1 – You will have total ownership of your projects from the beginning; you will build consumer-centric, data-driven strategies, identify new and innovative media opportunities, and manage outcomes that directly impact brand growth.
Head Office Location: This role is based in our Germany Head Office in Schwalbach, which is an easy 15min commute from Frankfurt city center by car or 30min with a regular train connection and free shuttle service from the station to the office. There is free on-site parking, on-site discounted Coffee bars and a restaurant as well as employee gym facility.
Flexibility: We operate a flex at work approach, with flexibility built into the role. Our media team spends 3 days of their week collaborating together in our office or at our external partners or customers. This is balanced with 2 of their days spent on focused work which most tend to do from home.
The chance to influence the future of our brands – evolving channels, competition, and customers reality makes working in a consumer goods business dynamic every single day.
A permanent employment contract with a competitive salary, yearly performance-based compensation review and a
wide range of social benefits (e.g., relocation and visa support, company pension plan, Christmas and vacation bonus, stock purchasing programs, etc.).
Dynamic and respectful work environment – Our employees are at the core of everything we do. We value every individual and encourage initiatives promoting agility and work/life balance. Flexible work arrangements will be available, with the opportunity to work couple of days a week from home.
Diverse career perspectives with new job assignments every 2-3 years to gain experience in different areas of Media and with different brands.
APPLICATION
To optimally prepare for our online assessment & interviews, make sure you fully understand our application process.
CV as a separate document
Cover letter for the specific role you are applying for
Copy of Bachelor and Master (if applicable) diploma and transcript
Copy of relevant work, internship and volunteering certificates or reference letters
Please upload all documents in the "CV/Resume" field. Incomplete applications may lead to delays in the recruitment process.
DIVERSITY & INCLUSION
P&G is an equal opportunity employer, where respect, diversity, and inclusion are the cornerstones of our culture. We create a company in which all people have the same access and the same chance to learn, grow, succeed, and develop. We do not discriminate on the basis of race, religion, color, gender, sexual orientation, sexual identification, age, marital status, veteran status, disability status, or any other legally protected factor.
To ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey, we have made sure our hiring process is flexible and accessible. From the application to interviews, our team will adapt to your needs and what works best to help you show us your best. To learn more about the P&G Disability Accommodation process, click here.
Schwalbach am Taunus, Hesse, Germany Job Type: Full time Job categories: Brand Management/Marketing Req No: R000076061
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