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Consumer Market Knowledge Manager

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Description

Broadly our mission is to keep P&G on leading edge of capabilities on using data and analytics to derive actionable consumer and business insights.


Key action plan items are to:

  • Build scaled media measurement, reporting & analytic capabilities in a multi-screen and multi-touch point world.
  • Sustain and develop capabilities that quantify key business drivers, assess sufficiency of plans, and maximize sales & return on our marketing investments – media and trade
  • Take performance measurement to the next level by building individual person / store analytics capability.
  • Build closed loop experimentation capability
  • Enable teams to assess business potential of new ideas and launch successful initiatives.
  • Lead development of analytics capability of big data as it relates to consumer insights & analytics


Qualifications

Skills:

  • Ability to query and analyze data on a big data environment.
  • Ability to develop attributive and predictive models, based on deep-dive statistical analysis & modeling

Degrees:

  • Bachelors or Masters in Statistics or Engineering or Computer Science or Physical Sciences

Coursework/Experience:

  • Statistics, Attributive & Predictive Modeling. Knowledge of Machine Learning, Big data Mining and AI is preferred.
  • Statistical Packages: Matlab, SPSS, SAS
  • Programing Languages: Python, R, SQL
  • Platforms: Knowledge / experience with Hadoop, SPARK is preferred.

Type of projects on which advanced data and analytics skills will be applied on:

  • Building tools and analytical approaches for media and trade spend optimization based on analyzing individual level consumer/store data (media, purchase, sensors, IoT).
  • Multi-touch attribution modeling using individual level media/purchase data
  • Attributive and predictive market level modeling for trade promotion and media spend optimization
  • Broader CMK organization resource on big data application and data analysis

Job location: Singapore Singapore Singapore Job Type: Full-time Req No: CMK00001227
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