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Senior Brand Manager (Thailand Market)
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Thailand Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Thailand via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Thailand
• Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
• Identify Thai consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Thai consumers’ unmet needs
• Communicate with Thai local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Thai consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the Thai delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
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