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Senior Trade Marketing Manager, Travel Retail

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Overview of the job

You will be responsible for developing go-to-market commercial plans for the travel retail channel with particular focus on China markets

Job Purpose

Strategy development and Planning

Develop winning commercial plans to enable sales teams to win stores and Drive local Go-to-Market & Sales Fundamentals strategies to win with Customers

Lead deployment of agreed regional strategies, key business priorities and regional Master plan to the Key Account Managers/Market Development Managers

Defines and delivers regional sales fundamentals and business targets

Tracks promotion efficiency, ROI/cost-event analysis to ensure the best outcome for our in market investments

Contribute to stewardship conformity giving clear mentorship on compliant spending to ensure the best use of budgets and no control outages.

Capability building

Search and reapply shown success models with the different regions

Build Strong Conceptual Sell for our Field Sales to sell to our customers

Build market/regional knowledge by sharing initiative progress and competitive review

Expertise of operations at 1) Joint business plans with key customers and 2) the shopper based design/key sales fundamental (counter location and size) to provide clear mentorship to sales team for each market to drive the right in -store execution
Knowledge and experience in Beauty/Skincare/Prestige brands preferred so individual has deep understanding of commercial planning and processes
Deep understanding of China Market and Travel Retail channel through understanding consumers and customers’ needs and wants for the channel and store level
Expertise in retail promotion planning and execution in Travel Retail channel and able to review execution and give feedback to be reflected into the future plan & execution
Strong English & Mandarin communication & remote communication is mandatory for this role
Proven ability to communicate, present and influence credibly and optimally to external and internal stakeholders
Flexibility in travel - 15% (8-9 times a year including customer meetings, annual conference, travel retail summit, consumer research)

About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job locations:
Singapore, Singapore, Singapore
Job Type: Full-time Job categories: Sales Req No: SLS00004968
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