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Communications Function - Digital & Social Manager

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Description

ROLE PURPOSE


As Digital Social Manager, you are an expert resource for Category Social Strategic Planning & Execution supported by multi-agencies. SPOC for pull content integration and its digital utilization.

Are accountable to category Commercial leader on social KPI (search and consideration)


KEY RESPONSIBILITIES

Social Media Planning Strategy & Performance Optimization

  • Based on business challenge to recommend social media plan refer to Communication Brief from category leader

  • Accountable for digital reach & SEM/SEO optimization by working with media agency

  • Lead performance tracking reporting across agencies and platforms to optimize

Social Insight, Content & Influencer Strategy
  • Analyse data from GA, social listening and lead social insight & idea generation

  • Develop content strategy, calendar and platform choice for 1-2 categories

  • Own category social influencer (Celebrity/KOL/KOC) strategies and landscape knowledge

Brand Social Communication and execution excellence
  • Design KOL/KOC content, account for production to be approved by category leader

  • Lead content distribution plan integrated with optimized media planning to ensure reach and target effectiveness

Social Agency Capability
  • Accountable for category pull and push content quality from multi-agencies (Media/Social/DCM/ SM agencies)

  • Social and Influencer agencies SPOC for overall SOP, capability and stewardship

Issue Management
  • Anticipate social vulnerability, provides analysis and execute issue management supported by Comms/GPS/Legal.

SKILLS REQUIRED

Lead With Courage
  • Lead and build the social core team with self-learning drive in latest trend in social and digital landscape.

  • Use judgement in dealing with complex and diverse social environment and lead on innovation

  • Able to influence and engage business leaders with insights and strategies

Execute With Excellence
  • High bar on pull content from idea to delivery with excellent project execution skills.

  • Strong analytical skills and data-driven thinking

  • Ensures agencies have the knowledge, skills, resource and tools to deliver the desired service.

Bring Out Our Best
  • Build strong relationships across business team and leadership engagement.

  • Agency management: Engage, energise and enable agencies to identify opportunities for service improvements.

Communication skill
  • Good communication and presentation skills to explain complex information internally/externally

  • Excellent verbal and writing communication in local language & strong ENG communication.

In Touch
  • Have a strong interest in being ‘in touch’ with consumers and experienced in respected service


Qualifications
  • At least 5 years of working experience in relevant social media areas (consumer product industry)
  • Media planning experience is a plus.
  • Proven tracking record in leadership and business result.


Job locations:
Taipei, Taiwan, Taiwan - Greater China
Job Type: Full-time Req No: COM00000384
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