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Communications Function - Digital & Social Manager
As Digital Social Manager, you are an expert resource for Category Social Strategic Planning & Execution supported by multi-agencies. SPOC for pull content integration and its digital utilization.
Are accountable to category Commercial leader on social KPI (search and consideration)
Social Media Planning Strategy & Performance Optimization
Based on business challenge to recommend social media plan refer to Communication Brief from category leader
Accountable for digital reach & SEM/SEO optimization by working with media agency
Lead performance tracking reporting across agencies and platforms to optimize
Analyse data from GA, social listening and lead social insight & idea generation
Develop content strategy, calendar and platform choice for 1-2 categories
Own category social influencer (Celebrity/KOL/KOC) strategies and landscape knowledge
Design KOL/KOC content, account for production to be approved by category leader
Lead content distribution plan integrated with optimized media planning to ensure reach and target effectiveness
Accountable for category pull and push content quality from multi-agencies (Media/Social/DCM/ SM agencies)
Social and Influencer agencies SPOC for overall SOP, capability and stewardship
Anticipate social vulnerability, provides analysis and execute issue management supported by Comms/GPS/Legal.
Lead With Courage
Lead and build the social core team with self-learning drive in latest trend in social and digital landscape.
Use judgement in dealing with complex and diverse social environment and lead on innovation
Able to influence and engage business leaders with insights and strategies
High bar on pull content from idea to delivery with excellent project execution skills.
Strong analytical skills and data-driven thinking
Ensures agencies have the knowledge, skills, resource and tools to deliver the desired service.
Build strong relationships across business team and leadership engagement.
Agency management: Engage, energise and enable agencies to identify opportunities for service improvements.
Good communication and presentation skills to explain complex information internally/externally
Excellent verbal and writing communication in local language & strong ENG communication.
Have a strong interest in being ‘in touch’ with consumers and experienced in respected service
- At least 5 years of working experience in relevant social media areas (consumer product industry)
- Media planning experience is a plus.
- Proven tracking record in leadership and business result.
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