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Sales Function - Customer Digital & Social Specialist

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Role Summary

As Digital & Social Specialist, you will be an expert resource for Customer Social Strategic Planning & Execution supported by multi-agencies, responsible for social-led pull content integration to win customers and shoppers and are accountable to Communication Manager and Sales Channel Leaders on social KPI (awareness/ consideration/ conversion).

Key Responsibilities

Social Insight, Content & Influencer Planning

  • Own in-market landscape knowledge and social platform insights/trend analysis

  • Develop social media plan in lined with integrated brand and sales plan

  • Lead social influencer (KOL/KOC) program on for customer differentiation plan

Social Media Planning and Execution with Operation Excellence
  • Own social storytelling and deliver high quality social content and production timely.
  • Manage the KOL/KOC operation and lead agency capability building
  • Support performance tracking reporting across categories/ customers to optimize social results
  • Account for SEM/SEO optimization by working with media agency
Customer Differentiation
  • Own by-channel shopper insights to design customized business/ sales social plan

  • Support customer engagement plan with social expertise

Organization Capability Building
  • Train cross category shopper social insights and KOC operation among team/agencies.

Skills Required

Lead With Courage

  • Lead and build social capability with self-learning drive in latest trend in social and digital landscape.

  • Use judgement in dealing with complex and diverse social environment and lead on innovation

  • Able to influence and engage internal and external with insights and strategies

Execute With Excellence
  • High bar on pull content execution and project management.
  • Strong analytical skills and data-driven thinking
Bring Out Our Best
  • Build strong relationships across customer teams as a strong business partner.
  • Agency management: Engage, energise and enable agencies to identify opportunities for service improvements.
Communication Skill
  • Good verbal/ writing communication and presentation skills to engage internal/ external stakeholders

In Touch
  • Have a strong interest in being ‘in touch’ with consumers and experienced in social/ digital media.

  • At least 3 years of working experience in relevant social media areas (consumer product industry)
  • Expertise in social content development
  • Media planning experience is a plus.
  • Proven tracking record in driving business result.
Job locations:
Taipei, Taiwan, Taiwan - Greater China
Job Type: Full-time Req No: SLS00004671
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