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Digital Campaign Manager
The in-house media team will be co-located with the Canada brand team to enable close collaboration. We are looking for a Digital Campaign Manager to join us full-time role in Toronto (staggered start dates from March-July 2022). The Digital Media Specialist will be part of an in-house media team that will create breakthrough media plans and execute digital media buying. They will collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly in line with P&G standards and Brand business objectives, and will report to the Sr. Media Manager. This is an exciting opportunity to be a part of a new, innovative approach to P&G media.
Fully understand the category media model and media plans and the role of programmatic campaigns within those. Learn and contribute to the category’s overarching programmatic strategy.
Responsible for Social, Display, and OLV tactical plan creation as well as campaign set up, execution and reporting within the P&G programmatic marketing platform.
Monitor campaign pacing and performance in line with Brand goals and objectives.
Make and implement ongoing campaign optimization recommendations.
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
Maintain DSP relationship, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within DSP capabilities.
Present campaign recaps and insights to strategic planners and brand teams.
Assists in day-to-day client communication.
Minimum of College Degree/Certificate; Bachelor’s Degree preferred.
2+ years’ experience executing brand holistic digital media campaigns including search, social and programmatic marketing platforms.
Expertise in key industry programmatic DSP & DMP native interfaces used to execute digital media campaigns and analytics.
Experience with social platforms including TikTok, Pinterest, and Instagram is an asset
Demonstrated programmatic media experience combined with a willingness to experiment
Understanding of key Programmatic media principles such as targeting, bid & frequency management, optimization across audience and inventory sources and post campaign analytics
Ability to contribute individually, take direction and participate in cross-functional teams with a positive attitude
Excellent verbal, written, and presentation skills
Very high attention to detail + ability to synthesize large amounts of data into actionable information
How to Apply:
Please apply on P&G Careers and complete both your application AND assessments as soon as possible, as we are screening candidates on a rolling basis. We encourage you to review the information here for details on what to expect.
Assessment Overview: If your skills match our requirements, you will be asked to complete an online assessment(s). Please review our Assessment Overview here for more information on how to prepare. Assessment scores are valid for 12 months; to apply previous scores please click on the assessment link(s). If your score has expired, you will be prompted to re-write the assessments.
P&G serves nearly five billion people around the world and has the strongest portfolio of trusted, quality, leadership brands, including Tide®, Pantene®, Pampers®, Gillette®, and Old Spice®. Join us to grow your skills as a world-class leader! P&G Canada has been named one of Canada’s Top 100 Employers (2021), Canada’s Top Employers for Young People (2021), and Canada’s Best Diversity Employers (2021).
We are an equal opportunity employer and value diversity at our company. Underrepresented candidates including, but not limited to, People with disabilities, female, 2SLGBTQ+ and/or Black, Indigenous, Asian, Latin American, or two or more races are strongly encouraged to apply.
P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) complete the Peak Performance Assessment (not timed), 3) do not complete the Interactive Assessment until you have been contacted by Canada Talent Acquisition for documentation verification. Thank you in advance for your patience.
Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.
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