Since 1837, P&G is building a strong heritage in touching the lives of consumers around the world with leading brands in their segments that make peoples' lives better every single day. Our mission is to keep innovating and creating the best products for our consumers.
To do so one of the most important things in every company and every market is to deep understand the consumers' needs and innovate with a real purpose behind it. At P&G, we have a whole team dedicated to work with Data, Analytics & Insights to provide the business the best information needed to make the right decisions.
At P&G, Analytics and Insights is an organization inside P&G that is responsible to understand the consumer, the market and influence strategically P&G choices. This organization is composed by 2 functions: