- The words of late King Faisal bin Abdulaziz Al Saud of the Kingdom of Saudi Arabia, during the inauguration of the Tide manufacturing plant.
The people of Saudi Arabia were first introduced to P&G products in 1956, when the country started to import Tide. Interest in the brand grew, which led to the opening of a manufacturing plant in Jeddah dedicated to producing Tide products. Shortly after this, we joined with our Saudi partner, Abu Dawood, to introduce more brands to the region and, in 1982, Modern Products Company was established in Jeddah to manufacture paper products.
With the opening of P&G Gulf in Jebal Ali in 2003, P&G became a fully integrated and recognized company in the region. There is also a general office in Dubai.
Today, P&G’s brands are household names and are used in almost every home in the Arabian Peninsula. Many of these brands, including Pantene, SK-II, Always, Pampers, Fairy, Tide, Braun, and Oral-B are produced in the region itself in manufacturing facilities based in Jeddah and Dammam. We export $500 million worth of products produced in Saudi Arabia to more than 50 countries in Africa, Asia, and Europe every year.