Welcome to
Germany IT HUB
Marketing Technology at P&G plays a crucial role in driving innovation and efficiency in our Digital Marketing Operations. We are the trusted leaders, influencers, and practitioners of the MarTech technology stack to deliver business results for our brands, category and/or region. Our responsibilities encompass a wide range of initiatives enhancing our brand presence and consumer engagement.
Our team of experts excel in Digitizing Marketing Processes - from formulating compelling campaigns to leveraging consumer data insights for precise targeting.
We build data-centric platforms that empower our marketing teams to forecast media performance, optimize investments, streamline consumer data, and ensure best in class execution.
Our mission is to harness cutting-edge technologies that revolutionize how we connect with consumers by creating and leveraging cyber-secure applications that ensure data integrity, compliance, and privacy to boost consumer engagement and drive sales growth.
Experience the thrill of pushing boundaries, leveraging technology, and shaping the digital landscape of the industry.
Problem Statement
Our sales volume heavily relies on promotion-driven strategies, such as bundle packs and discounts, making it challenging to accurately forecast sales. With a vast product portfolio and a global market, traditional forecasting methods like moving averages and statistical models fall short in providing reliable predictions.
Idea/Solution
To address this issue, we leverage Machine Learning models to enhance the accuracy of our sales forecasting. By feeding historical data into these models and training them to predict future outcomes, we aim to achieve not only a high level of accuracy but also sustain it consistently over time. This approach ensures that our sales forecasts are more reliable and enable better decision-making throughout the organization.
Strategy to Win
The past few years have been marked by unexpected events, such as the impacts of COVID-19 and Brexit, which have brought about significant changes in the market landscape. Customers have been introducing innovative promotional ideas, while competitors fiercely compete for limited market shares. In this ever-evolving environment, we recognize that the only constant is change, requiring us to continuously adapt and improve our approach.To tackle these challenges, we have embraced Python as our primary tool and leveraged the power of Azure for scalable compute and persistent storage. By employing customer centric ETL (Extract, Transform, Load) processes at scale, we ensure that we are equipped to handle large volumes of data efficiently. With a focus on sustained excellence, we regularly train our models, enabling us to make accurate predictions. These predictions serve as valuable inputs for our advanced supply systems, ensuring that our P&G Supply Chain remains "best in class."
Through our commitment to adaptability and continuous improvement, we strive to maintain excellence in the face of an ever-changing market landscape.
