The year 1997 not only marked the launch of Always menstrual pads and Ariel, Ace and Bold washing powders, but also saw the beginning of a revolution in the segment of cleaning products in Brazil thanks to strong P&G investments in research, marketing and in the expansion of its manufacturing facilities.
Two factories in the country (located in Salvador, Bahia, and in Anchieta highway, in São Paulo) began to be directed to this particular portfolio. Two other units, located in Louveira (SP) and in Rio de Janeiro (RJ), began producing the lines of feminine protection, baby, beauty and home care. Since then, total sales of P&G products grew in geometric progression.
Over its 27 years of operation in Brazil, the company has invested millions of dollars in the country to develop high added-value products. Currently, the Brazilian subsidiary has about 5,000 employees in various units in the country: besides the general office in São Paulo, P&G has several plants, distribution centers and sales offices all over the country.