Consumption patterns are changing, especially in France where they are more demanding, thoughtful and sustainable. As such, French consumers are precursors in the world. This is not a constraint. On the contrary, we think this is a great opportunity. It forces us to listen more and more, to innovate again and again.
As one of the 10 Focus Markets of P&G, P&G France is leading the way, and is pilot market to accelerate new launches in the area of sustainability and natural trends. We believe in ‘Made in France’ and we do it through our Headquarters in Paris, and our two plants in Amiens and Blois that are among the largest and most efficient plants of P&G globally. We have another Plant in Dijon which was the site of Merck Médication Familiale, the pharmaceutical company which is now part of the Consumer Health division of P&G in France.