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Associate Manager, Consumer & Market Knowledge

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About the CMK function

Consumer & Market Knowledge (CMK) is a Discipline within the Brand Function and provides the expertise and mastery in consumer and market understanding and insight. Our core work is to identify & activate growth opportunities for our brands. We do this through superior analytics and deep insights around our consumer and our markets. Our analytics is a combination of insight and foresight

Your Unique responsibilities

A CMK Associate Manager must,

  • Develop fundamental consumer, shopper and market understanding which forms the basis of all product launches.
  • Learn and develop mastery in research techniques and analysis approaches
  • Identify growth opportunities on the business , or potential issues in existing business and recommend specific plans
  • Work closely with the multifunctional partners to develop winning strategies, communication and marketing plans
  • Translate consumer expertise to enable customer team leaders and help brands win at retail.



·Bachelors / Masters in quantitative degree (Statistics, Operation Research, Engineering, Decisions Sciences, Applied Math, Economics etc…) or in Management with strong quantitative background
·At least 2-3 years work experience in Consumer Insight/Data Analytics/Market Research.
·Strong Excel & Macro skills (preferred)
·Strong English communication (presentation, written, and listening) skills (Must)
·Some experience in CPG (FMCG), banking, analytics & or consulting is a plus
·Excellent collaboration skills and the ability to work within diverse organizations and teams
·Desire/passion to transform how decisions are made through ad hoc & scaled application of analytics

·Demonstrated success at deriving insight from data and effectively communicating those insights to drive action

Job locations:
Bangkok, Bangkok, Thailand
Job Type: Full-time Req No: CMK00001342
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