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Brand Management internSHIP - P&G Summer 2021
Did you know P&G invented the concept of brands and brand management?
Over the years, we've remained consistently on the cutting edge of the marketing field, always finding creative and exciting ways to reach consumers. So, it's not surprising that some elite marketing professionals and business leaders started their career at P&G.
We groom you to be the leader for tomorrow. 7 to 8 out of 10 General Managers in P&G are from a Marketing background. To date, P&G's Brand Management function has produced CEOs from excellent global companies such as Coca-Cola, The Walt Disney Company, eBay, GE, GM, and Microsoft. Joining us means making one step towards becoming the future CEO and gaining a deep understanding in business management.
In P&G, we focus on building world-class brands and products that create customer value. Therefore, brand management is the core function in P&G. Basically in Brand Management, you "lead a company within a company".
What are your possible career opportunities?
Brand Manager - You are a catalyst to the brand’s strategic choices, product and commercial innovations, holistic communication plans and brand executions across all media and consumer touch point, leveraging data, insights, creativity, and innovation to achieve unparalleled product superiority.
From Day 1, you will be assigned full responsibility for your brand and business results, You are accountable for developing and executing strategies and plans in partnership with internal multidiscipline teams, external creative and communication agencies.
To be successful in this role, you will need strong passion and strength in consumer, customer and market understanding and insights to develop creative and innovative solutions that allow us to win in the marketplace.
You are exposed to a diverse range of skillsets and experiences including:
• Robust Brand Building knowledge
• International experiences
• Wide range of brand experiences
• Industry recognition
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