At P&G we call all software and digital services Digital Products to differentiate them from our physical products (e.g., Tide laundry detergent). Digital Product Management is the first building block towards achieving Business Agility. This is where the Digital Products are defined, their value is identified, and the product strategy is set.
Your role as a Digital Product Manager is a strategic role in the Product Development Lifecycle with you being responsible for the ultimate success of a product, ensuring the needs of the organization and its customers are met, delivered on time, within budget, and at high level of quality.