Brand Manager - Sofia, Bulgaria

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Job Description

Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.

As a Brand Manager, you will be responsible for making sure we win with consumers' preferences in each of the following areas:

• When they learn about our product
• When they choose to buy the product
• When they use the product at home

Working in Brand Management at Procter & Gamble means being more than just a marketer, it means being a business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation.

Our Brand Managers need to work regularly across functions to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably. Together, we'll continue to create leading brand experiences and make a difference for nearly 5 billion consumers every single day. Pretty cool, right?

What we offer:

• Impactful work as of Day 1 – You will have the ownership of your business from the beginning; you will be responsible for running your brand or category wholistically, with the support of a multifunctional team
• Business topics at the heart of today’s news –Evolving channels (Discounters, E-commerce) and customers' reality makes working in a consumer good's business dynamic every single day!
• Continuous coaching & mentoring – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager
• Dynamic and respectful work environment – Employees are at the core; we value every individual and encourage initiatives promoting agility and work/life balance
• Competitive salary and benefits package.

As a Brand Manager, you will have opportunity to:

• Lead a mix of Marketing and Brand Management initiatives enabling you to show the breadth and depth of your leadership. Take responsibility for various areas of brand management, from general business management to communication planning and trade marketing.
• Design strategic interventions on brand portfolio, marketing and sales plans based on the in-depth analysis of wide sets of data, including sales, shares, consumer insights, media efficiency, competitive activities, etc.
• Lead new product launches and evaluate brand performance.
• Demonstrate consumer & shopper understanding, gathering insights from key stakeholders and develop plans to meet identified needs.
• You will engage with multi-disciplinary teams (including Sales, Finance, Product Supply, Advertising, and Media Agencies) to develop top strategies for your brand's success.

Job Qualifications

• Bachelor’s Degree graduates and Master’s students/graduates in Marketing, Business Administration or any business-related field coupled with Brand Management interest/passion
• Good command of the English language
• Excellent visionary, strategic and fearless leadership skills
• Strategic and analytical thinking
• Ability to drive innovation and brand growth
• Strong communication and teamwork abilities

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