Marketing and Brand Management

Build brands that make life better,
from Day 1.

Being pioneers is never easy, but it is always worth it. Back in 1931, P&G invented brand management to drive a single point of accountability for the brands at the center of the business model. 

Our role is to build highly preferred brands that create value for consumers, customers, and shareholders. We achieve this through an integrated approach, which includes superior products, packaging, brand communication, and retail execution. Together they translate into a superior consumer and customer value equation. 

Here, on top of making first-rate marketing plans, you will create the brands themselves and oversee every aspect of their success. Brand management at P&G means being a total business owner and having an entrepreneurial mindset that can transform a brand’s reputation with a man on a horse, build meaningful partnerships to protect the planet, and create the world’s first interactive ad for the Super Bowl. On top of all of this, you’ll be working for a company that was awarded Marketer of the Decade

Marketing & Brand Management Roles

P&G's Marketing and Brand Management roles vary by type of work and organization, level of experience, and brand. However, what every role has in common is the promise of an exciting career that will develop your skills. At P&G, you'll experience true end-to-end ownership of your business and brand, build relationships with internal and external partners, and make a difference from Day 1 as a force for good and growth. 

Career Growth

All P&G Brand employees initially develop technical and brand essential skills. Once you have these, your career journey will be unique to your interests and the business needs. For example, you could decide to develop deep discipline mastery, focusing on becoming an expert on selected skills or choose roles that are more multidisciplinary and span across different functions.

Ultimately, the Brand Career Model is about growth and impact: improving your skills to deliver great business results. With the support of your manager and through your own ambition, you’re sure to build a career that is personal, purposeful, and fulfilling. 

Brand Diciplines

Consumer & Market Knowledge (CMK) 

CMK professionals collaborate across the company to find business opportunities. They analyze large datasets, develop algorithms, create innovative frameworks, observe behavior, and listen to consumers to drive key decisions. 
Communications

P&G Communications team protects our reputation, representing our brands to outside stakeholders—from legislators and regulators to beauty editors, environmental scientists, and more. 
Design
Our Design team transforms strategy into irresistible consumer experiences with imagination, curiosity and courage. They create logos, color palettes, digital apps, safeguard brand identities, and so much more. 

Join Our Talent Community!

Even if you didn't find the perfect match today, don't miss out on future opportunities! Sign up for our talent community to get a glimpse of our company culture, stay updated on exciting events and relevant openings, and explore diverse career paths

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