Health Care - Agile mindset to deliver Innovation for Oral B
Oral-B iO is the new generation of toothbrushes and an intelligent way to better brushing. The IT ecosystem includes IoT connectivity with various types of brushes, several AI algorithms to coach consumers on how to brush better, an IoT hub to collect and process sensor and consumer habits data, a brand-new mobile app for iOS and Android, and a new website with embedded eCommerce.
It all started with the product innovation of the new Oral-B iO toothbrush, that needed to be supported by cutting-edge IT technologies to deliver the full experience of connected brushing. Oral-B iO is packed with technology that allows to track in which of the 16 zones in her mouth the consumer is brushing her teeth: position sensors in the brush send data over Bluetooth to an IoT platform that uses an AI-based algorithm to determine the current brushing zone. With the right coaching from the mobile app, the brush can help ensure enough time is spent in each zone! This technology is unique to P&G and developed internally by Research & Development and IT departments; making this new AI algorithm work with high accuracy was one of the biggest challenges of the project.
Another challenge was to keep the balance between developing the "cool and fancy" features and "boring”, “foundational" features, when working in an Agile mode with a young startup-like development team. Oral-B mobile app can detect the type of brush that connects to it and apply the right algorithm to the brushing process - on top of the innovative iO algorithm, we also need to support all the previous versions of connected brushes with their own, “less fancy” algorithms.
The team worked with technologies like native iOS / Android coding with Bluetooth libraries; AWS IoT stack; AWS, GCP and Azure cloud architectures and various components of it; ReactNative framework and Contentful CMS for website development; and BigCommerce platform for Direct-to-Consumer selling. The whole ecosystem connects to multiple P&G platforms, like Consumer 360 CRM data platform.
Baby Care
DevOps has become an integral part of Agile Product Delivery competency of the lean enterprise. With growing needs to improve communication, integration, automation, and close cooperation among team members - having modern technical architecture, simplified processes as well as mindset growth is a key to success. With “Pampers Restage” transformation of legacy web platform into modern, cloud native and microservices-based architecture we’ve been able to achieve much faster deployment speeds, better agility, increased security and much higher degree of automation. We have moved away from legacy and computationally heavy virtual machines into completely new solution based mainly on PaaS components. New platform utilizes “JAM stack”, static site generation, headless CMS and modern web frameworks. Our feature delivery process is based on highly customized agile methodology based on Kanban. Overall transformation have been conducted with no disruption to the provided services.